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With Top Bookings we enter the travel market that is completely turned upside down by the rise of the new media.
The travel market is on the move. Information about the most exotic destinations is becoming easier to find. People are continuously fed with information and stimuli about the beautiful journeys, via the newspaper, TV, the new social media and of course their own network. Photos are easily shared, sites are exchanged, and there is a review about each location. As a result, people are already well informed before looking for the ideal accommodation. The role of the advisor is getting smaller and smaller and comes into the picture later if he comes into the picture at all (book directly with the owner). Actually, the role of the consultant is partly taken over by the (online) social network.
How do we deal with this in the travel world? Actually, we don't know very well. Certainly the established order largely sticks to the old strategy, above the line, to ensure that your name is associated with a good quality holiday. At the same time, there are all bottom-up initiatives that choose a niche in the market, and that offer a very specialized offering. Examples include bungee jump holidays, a snorkeling holiday on the Grand Barrier Reef, a holiday to a specific region such as Le Marche in Italy. These initiatives are often quite successful because they can be found on the Internet for very specific keywords and they can provide specialist information. However, they are quite limited in growth potential. In addition, there are the advertising sites for house owners who shoot up like mushrooms. Entering the holiday rental market is very accessible. The multitude of these initiatives certainly influences the business operations and success of all professional parties in the market.
Access to the travel industry has become easily accessible due to the rise of the internet. Both for intermediaries of holiday homes and owners. It is very easy to start a site with holiday homes, or to place a property on an advertisement site (www.ownersdirect.co.uk, www.homeaway.com, www.marktplaats.nl, www.airbnb.com.). The marketing of these sites is also very simple through Google and also cheap for the niche markets.
One of the challenges that these specialized medium and large organizations have is organized growth, and internet organization and automation. There are many activities that only a few people have to do. This includes recruiting new homes, updating the site, entering new prices, processing requests, requesting availability, making confirmations to owners, invoices to guests, keeping payments and sending vouchers and directions. The turnover is often too low to properly invest in automation. This leads to a vicious circle.
Top Bookings has the perfect solution for these medium and large organizations. At a low cost you are offered a complete solution to structure and automate all your processes at once. You will notice that you have much more time for what will actually generate more sales, such as call back guests, Mail campaigns etc.
What does a professional user get when he starts with Top Bookings:
In addition, the booking system is available online anytime, anywhere, making decentralized working very easy.
If you would like a full demonstration of the professional version, please contact us for an appointment.
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